Design 3.0 is a series of three code-generated posters that is inspired by the Swiss school of graphic design and translated to “The New Aesthetic”. Design 3.0 is an attempt to bring the open-source philosophy to generative art in a tangible and offline way.
The generative posters are embedded with the source code that was used to produce the design, embracing the lines of code into the final forms of the design. Using a UV light, the audience is able to uncover and access the source code juxtaposed with the designs it generated.
These posters challenges the relationship between artwork and viewer by bringing transparency to the creative process and they aim to be physical representations of Form and Content.
New York - 2012